Joico Color

• Intense vibrancy that lasts up to 20+ shampoos*

• Helps reconstruct with Quadramine® Complex for healthy looking hair after every color service

• Naturally conditioning Kukui Nut Oil leaves hair silky smooth and shiny

• Intermixable shades = endless creative possibilities

* Bold shades last up to 20 shampoos, Metallic shades up to 15 shampoos, and Power and Pearl Pastel shades up to 10 shampoos. Color longevity also depends on daily care habits, hair history, and texture

The Color Intensity Collection features exclusive Quadramine Complex technology – a radical defense system that delivers maximum protection from cuticle to cortex; hair is visibly healthier after each application. These dynamic ingredients safeguard hair from chemical damage, deliver a full house of hydration, and create a protective shield for even the most fragile strands.